Amendment to the regulation governing advertising in the front-of-pack labeling system
On December 26, 2024, Provision No. 11378/2024, issued by the National Administration of Drugs, Food, and Medical Technology – ANMAT (hereinafter, the “Provision”), was published in the Official Gazette of the Argentine Republic. The main objective of the Provision is to approve new specific standards for the advertising of food products that contain at least one (1) warning label.
Among other issues, the Provision establishes the following:
• Specifically defines “children” and “adolescents” being subject to the advertising prohibition.
• Adds specific details on how warning labels should be presented in different media (print, public, oral, audiovisual).
• Provides more detailed definitions of “children’s characters,” “celebrities,” and “interactive elements.”
• Allows highlighting complementary nutritional statements related only to the critical nutrient/calorie that is in excess.
• Adds the obligation to indicate what the novelty is and its complete communication when products already on the market receive any modification.
• Prohibits the inclusion of phrases involving national, provincial, or international authorities such as “Advertising authorized by the Health Authority.”
• Prohibits the inclusion of phrases that attribute therapeutic actions to the product or suggest that the food is a medicinal product.
• Establishes requirements for advertising in digital media and adds specific exceptions for organic content generated by third parties, content intended for foreign markets, and content not sponsored by the product owner.
• Repeals the previous Provision No. 6924/22.
Finally, note that the Provision came into effect on the day of its publication in the Official Gazette, that is, on December 26, 2024.
To access the complete Provision, click on the following link.
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