IP News Report #4

Newsletter - 16 de Marzo, 2021
Intellectual Property, Privacy, New Technologies and Legal Advertising
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New candidate to head the Access to Public Information Agency

Through Resolution 100/2021, published on February 18 in the Official Gazette, Cabinet Chief Santiago Cafiero nominated attorney Gustavo Juan Fuertes, until then Cabinet Adviser, as new Director of the Access to Public Information Agency (AAIP). It should be noted that the post had been vacant since January 1, 2021, when the resignation of Eduardo Bertoni became effective.

On March 23, Fuertes must attend a public hearing which will be held virtually, stipulated by the recruitment procedures provided by Law Nº 27. 275. Although the hearing is not binding, the Executive Power may reconsider the nomination after the hearing and must decide whether to continue supporting Fuertes or not.

It is worth noting that the AAIP, established by Law Nº 27.275 in September 2016, is responsible for guaranteeing the right of access to public information, promoting active transparency measures, and protecting personal data.

[/vc_toggle][vc_toggle title=”IP News” open=”true”]New National Computer Incident Response Center


On February 19, 2020, the National Cybersecurity Directorate established the National Computer Incident Response Center to coordinate the nationwide management of safety incidents and attend to those that affect the national public sector’s entities and jurisdictions. This initiative replicates similar steps taken in other world countries that already have a public agency specialized in preventing, managing and addressing computer security incidents.

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Microsoft secured a patent chatbot that will enable us to talk with dead people

Will we soon be able to talk to the dead? Or with a clone of ourselves? There’s a good chance that we will. In December 2020, Microsoft Technology Licensing LLC secured a patent in the United States that protects the process to create an artificial intelligence able to simulate the personality and way of speaking of any human being. Soon, this technology will enable us to converse with digital clones of historical figures, loved ones who are no longer with us, ex-partners we have split up from, our nation’s politicians and public figures, and ultimately with copies of any person we are interested in talking to. Possibly, as appears from the patent, users will be able to create clones or generate a new version of themselves at an earlier stage of life in such a way that, for example, a fifty-year-old businessman will be able to converse with himself, but at twenty, when he was still a student.

Read more[/vc_toggle][vc_toggle title=”Advertising Law News” open=”true”]New Front-of-Pack Labeling of Foods bill


Considerations on the bill in Argentina, which secured initial approval in the Senate on October 29, 2020. At present, although the bill was sent to the General Legislation, Social Services and Public Healthcare Commission, Consumer, Users and Competition Defense, the Chamber of Deputies has not released an opinion. However, the draft shall be included among those to be discussed in Extraordinary Sessions, because of which we should have news any time soon.

Read more[/vc_toggle][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Autores:


Dámaso Pardo
Partner Intellectual Property, Privacy, New Technologies and Legal Advertising.

Paula Fernandez Pfizenmaier
Partner Intellectual Property, Privacy, New Technologies and Legal Advertising.

Juan Agustín Otero
Intellectual Property, Privacy, New Technologies and Legal Advertising.